And Friday is for F. The near-profanity trend continues—see Booking.com’s “Look at the Booking View!”; Kmart’s “Ship My Pants” and “Big Gas Savings”; Jell-O’s #FML (Fun My Life); Effen vodka—with more advertisers boarding the (wink, wink, nudge, nudge) Eff Train. Here’s Peet’s Coffee and Tea with Do You Give a...
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