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Is Your Website World Ready? Five tips to keep in mind…

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Here’s my latest post for client Pitney Bowes: An excerpt: Avoid visual pitfalls. By editing the text to be world-ready, you’re halfway towards avoiding any “international incidents.” But you also need to take a close at your visuals. All cultures have their “hot button” visuals that, at a minimum, be controversial, but at worst inflame customers. Hand […]

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