Last week we talked about promoting multilingual websites, with the general idea being that Content is King. Creating great website content is the best way to get indexed, and also to get visitors and conversions.
With your English website, it is fairly straightforward, but where should you start with your multilingual sites? Developing a global marketing strategy should be first on your tasklist.
McDonald’s is the Big Cheese (with bacon) of international marketing – ranking no. 7 on Interbrand’s Best Global…